Company News, Marketing News

Makeup Influencers Propel Cosmetics and Toiletries Business in 2023

New report from Kline shows beauty sales are rising due to social media marketing campaigns.

The makeup industry is still booming despite inflation. And, collective retail sales of eye, face and lip products are on track to surpass $16.8 billion this year, according to market research firm Kline. While the last decade has been characterized by fluctuating performance for color cosmetics, consumers returning to the category and new channels of discovery have allowed makeup marketers to hit their stride once again. In 2022, retail sales for these products rose 13% according to Kline’s ...

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